Join Forces to Better Serve Customers

"Organizations serving the same kind of consumers can create new opportunities for each other. But they didn't just forge a partnership, they crafted a 'smart partnership.' Together they accomplished more than they could have in 'solo' outreach efforts. They attracted and pleased their mutual market of people while spending less.

Any kind of or size organization can join forces with another to generate more value and visibility. That may be why partnering is among the fastest growing and most controversial marketing approaches.

Be forewarned that with the wrong partners or methods, your efforts can backfire. You may irritate or even alienate prospective customers and supporters. "

From StartupJournal.