Which Comes First, Technology or Egg?

Originally uploaded by TigerTigerTiger.
"I still often get asked about whether companies should start with identifying needs and then search for technologies that address those needs.... or identify compelling intellectual property and then match them with unmet consumer needs which can be solved?

My answer? Yes...

Companies should be continually scanning for technologies, consumer/market trends and marketplace opportunities. To me, it's all about finding and exploiting the intersections between unmet needs, enabling solutions (e.g. technology) and marketplace opportunities.

It's at these intersections that compelling and winning innovation lies. And to me it's not about where you start, it's about ensuring that you're truly finding these intersections."

From innovation.net