Create a culture of innovation

From PHOSITA ::: an intellectual property weblawg

"There was a nice overview article in the Minneapolis Star Tribune this weekend on the ever increasing practice of companies “finding” intellectual property assets. Call it a “Rembrandts in the Attic” revelation but don’t dismiss it — you may very well have an asset that is being ignored or under-utilized.

According to the authors (the lead attorneys for Kodak in their recent 92 million dollar judgment suit against Sun), gold can be found in intellectual property assets. What are their suggested solutions to creating an intellectual property revenue stream:

• Create a culture of innovation.
• Invest in research and development.
• Patent your inventions.
• Protect your assets.
• Seek licensing revenue & seek out new ways to maximize IP assets."