Business Website IP Basics

This article from WIPO explains:

"A company's website can be a great tool for promoting business online and for generating sales. However, as Web commerce increases, so does the risk that others may copy the look and feel of your website, some of its features or the content on your website. The risk also increases that you may be accused of unauthorized use of other people's intellectual assets. This article deals with some of the basic issues that you should be aware of before launching a website."

Covered are questions such as:

What elements of your website can be protected?
How to protect your website
Who owns the IP rights in your website?
If you pay a person to develop your website, who owns the copyright?
What topics should be included in a web development agreement?
Can you use material owned by others on your website?
What to keep in mind when creating, launching, maintaining or developing a website.