The Importance of Self-Assessment and Self-Reflection

Professor Jeff Cornwall offers the following observations, with which I agree, and a list of entrepreneurial self-assessment questions in this post from The Entrepreneurial Mind:

"I feel very strongly that examining one's core values is essential in planning a business and consciously developing its culture as it grows. I ask entrepreneurs to list their core personal values that they intend to bring to their business (for example, treating people fairly, giving something back to the community, etc.). Where does each of these core values come from (religious faith, family, etc.)? Why is each of these important to them? How will they put them into active day-to-day?"