The Realistic Entrepreneur
"Optimism is a key to success, but it doesn't necessarily work so well when it comes to VC...it's very easy...to spend a year or more adjusting your business to what each VC asks for ("bring me the broomstick of the wicked witch!") while you could have been out there building a real organization..."
Here are a few conditions from an excellent list of fifteen in this Seth Godin post "that you ought to take seriously before you invest the time and the energy to track down outside money for your great idea...
3. Investors want to invest in a project that's tested...
5. Investors... want you to build an asset (a patent, an audience, channel relationships) that's actually worth something...
15.The companies that VCs most want to invest in are the companies that don't need their investment to survive."
