Buy the Client Lunch - At Her Office
"One tool for getting an audience to hear you out early in the selling process is bringing the story to them. Instead of asking a potential customer to take time out of their busy day to travel to a meeting, eliminate any time or effort barriers - buy them lunch at their office. Pick up some pizzas, have sandwiches delivered or order from the prospect’s cafeteria. Free food is a surprisingly strong draw and will make it much easier to get a foot in the door.
Even better, have the prospective customer arrange a conference room and also invite the prospect’s colleagues along for free food in exchange for 45-60 minutes of listening about a cool new offering..."
Great advice from this 2-Speed post.
