Open Source Guide Book
Innovation Happens Elsewhere is an online version of this book on Open Source as Business Strategy by Ron Goldman and Richard P. Gabriel. The authors have posted this outstanding resource online in the hopes that people will find it useful, stating:
"This book is intended for anyone considering using Open Source. It describes what open source is, discusses business reasons for using open source, and describes how an open source project works in a day-to-day manner. It will help you decide on whether open source is right for your project, and, if so, what steps you should take to proceed and some mistakes you should avoid."
An excerpt from the book will give you an idea of the types of useful information it contains:
“Deciding to manage a development project as an open-source project requires making a careful determination of the project's business goals...The following is a list of business reasons to support the use of open source for a project…
Visibility...
Training and Education..
Ubiquity...
Design Discipline...
Best Standards Development...
Conversations...
Design Help...
Guidance for Proprietary Products
Some open-source licenses permit proprietary products to be based on an open-source system, sometimes by adding features and sometimes by providing quality and support. The ability to develop the best such product can be improved by commentary and feedback from the community...
Build a Market for a Proprietary Product
When a company has a proprietary product built on top of a free, open-source version, the free version will bring in customers and increase the company's market share.
Development Help...
Internal Open Source Use and Reuse...
Support Help...
Facilitate Technology Transfer...
Limited Resources...
Improved Quality...
Time To Market
For open source, there is a time-to-market advantage, but it is a more complicated notion than simply getting a product into a space quickly. By using available open-source code in a project, a company is able to avoid re-inventing it. This can speed up getting to market, but the more important effect is that a company can get to a very good product quickly, especially one with a greater number of already proven features and better quality....
Better Way to Do Releases...
Better Relations with Customers...
Better Relations with Other Parts of Your Company...
Nurture Innovation...
Community Building...
Avoiding Lock-In...
Risk Reduction...
Appeal to "The Open-Source Community"...
Storytelling...
Statement of Vision and Terms of Engagement...
Statement of Values...
Get Brand Loyalty for Your Company's Hardware/Software...
Get the Hit Effect Working...
Create a Marketplace...
Commoditize Competition
Providing a no-cost offering can force a competitor to play a commodity game where small advantages and brand loyalty, for example, can play a stronger role than in a high-value game. OpenOffice is an example of this goal: Its free office-productivity software makes it more difficult for other companies, such as Microsoft, to charge large amounts for proprietary software with similar features. It transforms office-productivity software from a high-value, single-vendor product into a commodity..."
