Develop a Strong Opening for Your Next Presentation

"The easiest way of developing a strong opening for your next presentation, talk, workshop, or meeting is simply to create a compelling lead that you can say in thirty seconds. If you can say it in twenty seconds, even better.

The lead should be a short description of your service, product, company, or cause that your grandmother could understand. It must be clear, concise, and compelling. The world’s greatest business communicators have their leads down cold. You can, too...by crafting a lead that answers the following four questions in thirty seconds or less:

1. What is my service, product, company, or cause?
2. What problem do I solve (or what demand do I meet)?
3. How am I different?
4. Why should you care?

Answering these questions will help you start strong while giving the rest of your presentation a direction."

From this AlwaysOn article.