The Importance of Awareness

From a post by Mtthew Tobias on VentureBlog:

"I have run into an above average number of start-up teams that are stunningly unaware of their own markets, competition, and strengths/weaknesses as a team.

Let me be even more specific. I believe a heightened sense of awareness is a critical sucess factor for a CEO (and the whole start-up team in fact). The CEO must be aware of and have thought through every major issue in the company and market."