Nail Your Idea in the First Paragraph

This post from the Dealmaker discusses what to include and what not to include in your business plan if you want to capture the attention of a VC stating:

"An entrepreneur msut really nail the idea in the first paragraph, otherwise they risk losing the attention of the VC.

The VCs want to see clarity of thinking, honesty, and milestones, milestones, milestones.

The worst plans do things like become overly precise about what revenues will look like in year 5, tend to ignore the likelihood of competition, and say things like 'we will establish a standard for this indsutry,' which makes most VCs head in the other direction."