10/13/2005

Five Ways to Accelerate Revenue Growth

"Entrepreneurs in early stage companies can spend many months, and sometimes years, developing a new product. For many, the moment when the product is finally ready to go to market fosters feelings of great accomplishment and great anxiety. Can I make my sales projections? Will the company scale? Do we have what it takes to be successful?

Ultimately, these questions boil down to one: how to accelerate revenue formation. In this article, I want to share with you five proven revenue accelerators....

1. Reduce product complexity...
2. Increase compatibility...
3. Make the people who use your product visible to other likely adopters...
4. Let people try before they buy...
5. Use Diffusion Networks to create brand preference...

By focusing on these five drivers, you can have a profound effect on the adoption curve for your product..."

Read more in this article from ElDorado Ventures.