Turn Data into Information and Measure Everything

"While it's easy to get lost in "data" rather than synthesizing and understanding "information", I find way too many early stage companies measuring very little - thinking this is something that "only big companies bother with." Microsoft shows how it's completely ingrained in their culture - in my experience with them, they've been measuring everything forever.

The value of building this discipline into the fabric of a startup is huge. Automate as much as you can early in your life - turn "data" into information - and continually refine what you are measuring to make sure it's the relevant stuff. But measure it."

From Brad Feld post.