Technology Strengthens Small Business Bottom Line
From a Pittsburgh Post-Gazette article:
"Ruby's Cleaners is among a growing number of mom-and-pop shops and nonprofits breaking out of their traditional methods and going high-tech to increase productivity, customer service and their bank accounts. Tech spending among small businesses is forecast to rise 7.5 percent this year, nearly double last year's 4 percent increase, according to the Cambridge, Mass.-based tech research firm Forrester Research.
'It's far easier to deploy technology in a small organization when you're not bogged down with the overwhelming training and costs to deploy,' said Chris Sweeney, chief executive officer of 3 Rivers Connect, a local nonprofit that helps companies and organizations incorporate new technology in their operations.
Part of the push simply reflects the costs. Technology is now so inexpensive that more business owners are realizing it pays to upgrade, said Anita Campbell, the Cleveland-based editor of Small Business Trends"
