Elevator Pitch Basics

"When you deliver an elevator pitch, you have to clearly and succinctly address the following points:

1. What’s the idea?
2. What’s the status of the idea or business?
3. What market or markets does the business address and are there any testimonials or customer feedback?
4. Why do you believe you have the advantage in the marketplace relative to the market needs?
5. What’s the competition in the marketplace?
6. What’s the revenue model (such as “e-commerce,” or “wholesale”)?
7. Who’s the team that’s going to make the business succeed?
8. What’s the longer term vision, the “end-game,” for the business and the projected return on investment for investors? (some examples are: “the business will distribute big profits to investors from cash flow by year X”, or “the business will be acquired by another company for $XYZ”)
9. What’s the total funding required to execute the business plan?
10. What amount of financing are you seeking initially and what are the terms of investment?"

Read more in this Cultivate Greatness post

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