ReThink the Software Industry
"Now is the time to rethink the software industry. Let’s take out a clean sheet of paper and rewrite the model...The Inter Personal Enterprise SM will call for software vendors to deliver an entirely new mix of offerings. Product, price, promotion, place – no Marketing 101 concept will be left untouched. Here are seven guiding principles.
-Serves an individual need...
-Virally adopted...
-Contextually personalized information...
-No data entry or training required...
-Delivers instantaneous value...
-Utilizes community and social relationships...
-Minimal IT footprint..."
Read more in this interesting article by Ray Lane for SandHill.com.
