The Art of the Elevator Pitch
"Your first and most important objective as an entrepreneur is to learn how to make a powerful and captivating first impression. This requires honing a business idea into a clear pitch that can be given in 30 seconds or less, which is not easy. In that brief amount of time, you need to communicate the value you bring to the table including: who you are, how your technology or business idea will solve a given problem, the market potential and your business idea will solve a given problem, the market potential and your plan to make it all happen. Whew!"
Check out this article from Techcomm Journal for a few points to consider when developing and delivering your pitch.