Preparing a Short List of VCs

"When a startup company needs to raise money, a rifle shot approach is always better than a shotgun approach. This is true of every raise, but it is particularly true of the second and third rounds, once there is already a VC firm or two in place. Raising money is time consuming and you must focus on a small set of highly likely prospects if you want the fundraising process to go quickly and end successfully.

I always tell the entrepreneurs and managers that we need to put together a "short list" before we start the fundraising process...And the firms on the short list must be pre-qualified by your network to be highly likely to be interested. Getting it right will make a big difference."

Read more in this post from A VC.