Privacy Policy Generator

"Consumer notification of information policies is a basic element of a direct and interactive marketer's information practices. [The Direct Marketing Association] DMA believes that all marketers operating online sites should make available their information policies to consumers in a prominent place.

On this page, Webmasters and administrators can complete a questionnaire (basing their answers on their site information policies) and create a privacy policy statement to be posted on their own Web page. This tool has been developed to help marketers create policies that are consistent with The DMA's Privacy Principles for Online Marketing."