Veteran Bootstrapping Advice
A visit from Charles Hagood, co-founder of The Access Group and Health Performance Partners to Professor Cornwall's class provided these tips for the successful bootstrapper:
"1. Cash is King. Enough said!
2. Sometimes Less is More. Having fewer resources can force a business to be more flexible and more resourceful...
3. Keep Your Priorities in Order. Never compromise your ethical principles, even when money it tight.
4. Enjoy the Ride. Love what you do in your business and enjoy each day...
5. Cut Costs, Not Quality. Focus your money on customers when money is scarce.
6. Impress Your Customers, Not Yourselves...
7. If You Have $1 Left in the Bank, Spend in on Marketing...
8. Always Look Bigger and Tougher Than You Are...
9. Continuously Reassess Your Business for Wasteful Spending..."
Read more in this post from The Entrepreneurial Mind.
