The Power of Free

"This post [from Fractals of Change] is about when it is a mistake to ask for money....

Three good reasons for giving things away are 1) to build a large network; 2) to establish a standard; 3) to establish a prospect base (which I�m not blogging about today). Once you have a large network or control a standard, you can use it to actually make money. You can also kid yourself into thinking you're building value when you give things away and people take them; the potential for deluding yourself and others when you succeed in 'selling' free goods is one of the reasons why free is a very high risk strategy."