Tips for Getting Your Tech Product Quickly to Market

"Be convinced that, if your technology were 100 percent successful, the impact would be worth the investment compared to alternative technologies...Develop a convincing storyline and an elevator speech...Generate a risk list and identify potential showstoppers...Construct a roadmap and budget assuming that the project will be completely successful...Pick low-hanging fruit to get into the game...

Identify product organizations that can benefit from the technology. These are potential suppliers of resources...Take the story on the road. Publicize your work, plans and potential outcomes...Eschew hype. Manage expectations. Never promise more than is reasonable and believable...Encourage product groups to become stakeholders...Focus attention on the critical path goals and milestones..."

Read more in this Small Times article.