Seven KP Criteria for Startup Investment
Don Dodge reports the following as 7 rules for technology start-ups that Kleiner Perkins considers funding:
"Instant Value to customers - solve a problem or create value with the first use
Viral adoption - Pull, not push. No direct sales force required
Minimum IT footprint, preferably none. Hosted SaaS is best.
Simple, intuitive user experience - no training required.
Personalized user experience - customizable
Easy configuration based on application or usage templates
Context aware - adjust to location, groups, preferences, devices, etc."
Read more in this post from Don Dodge on The Next Big Thing
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