Perfect Your Elevator Pitch

"The purpose of your pitch is to sell, not to teach. Your job is to excite, not to educate. Pitching is about understanding what your customer (the investor) is most interested in, and developing a dialog that enables you to connect with the head, the heart, and the gut of the investor...So, the pitch has to accomplish three things:

Provide a good, clear, easy-to-repeat story—the story of an exciting new startup.

Fit with other investments the individual venture capitalist has made and the investments the firm is chartered to make.

Beat out the other investments the firm is currently considering..."

Read much more in this excellent article by Bill Reichert.Another good outline of a slide presentation to a venture capitalist may be found at this Content Log post.