Seven KP Criteria for Startup Investment

Don Dodge reports the following as 7 rules for technology start-ups that Kleiner Perkins considers funding:

"Instant Value to customers - solve a problem or create value with the first use

Viral adoption - Pull, not push. No direct sales force required

Minimum IT footprint, preferably none. Hosted SaaS is best.

Simple, intuitive user experience - no training required.

Personalized user experience - customizable

Easy configuration based on application or usage templates

Context aware - adjust to location, groups, preferences, devices, etc."

Read more in this post from Don Dodge on The Next Big Thing

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