Resources on Strategic Partnerships
Strategic partnerships in which entrepreneurial companies team up with larger companies can be a tremendous growth opportunity – if they’re set up carefully, with plenty of research to identify the right partner, clear communications about goals and values, and a formal agreement that details the rights and duties of each partner in the relationship.
A new collection of articles on strategic partnerships has been posted on the Kauffman eVenturing™ (www.eVenturing.org) site for growth-oriented entrepreneurs. Particular emphasis is on the needs of technology-based businesses.
The collection, authored by entrepreneurs and legal experts, covers product/technology development alliances, distribution/reseller arrangements and co-marketing programs. The collection also includes sample strategic partnership agreements and worksheets.
