Marketing Mistakes Made by Entrepreneurs
"The top five mistakes entrepreneurs make when they market
by Seth Godin
1. Expecting gratitude in exchange for having done something that was hard...I'm not going to buy your brownie/consulting/services just because you worked hard on it.
2. Spending [on marketing] as a substitute for...making your product better...
3. Not realizing that...your marketing better be as good as everything else...
4. Listening to other people...
5. Failure to measure..."
Read more about this advice from Seth Godin at this WorkHappy.net post
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