Tailor Your Value Proposition to Your Customer

From an article by Wendy Armstrong for the Pittsburgh Product Strategy Network:

"Distill your product’s promise into clear, concise, and credible prose and you have a value proposition. But, values are highly individual, so you may need a small library of them, depending on your audience and their distinctive needs."

As she walks through the steps to craft a family of solid value propositions, Ms. Armstrong further explains:

"The central objective of a value proposition is to convey to customers and prospects that you understand their needs and that you have a credible and attractive solution to their problem."